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Archive for June, 2017

Because I haven’t been able to put the time into this class that I would like to, and because I’d like to do so in the future, I’m going to try and include more class content in these posts to help me remember what I need to do in the future.

This week we began by focusing on our landing page experience. We watched and read the following:
Does Your Landing Page Seal the Deal?Understanding Landing Page Experience and Basic Strategies for Optimizing Websites and Landing Pages.  This last one has some really great ideas, however I’d need some coding help to figure a few of them out.  I think my biggest problem right now is my ridiculously huge headers, meaning I need to either make new ones that encourage visitors to scroll down, or else I need to figure out a new SquareSpace template.  I can check what Google thinks about my landing page experience by signing in to my Adwords account, then, on the page menu, click Keywords. In the “Status” column, I can hover over each keyword’s status to learn about its performance.

Then we learned about creating experiments in Google Analytics to make sure that our pages give the best web experience.  With this tool you can create up to 10 versions of the same website and people go to your page will randomly be assigned one of them to view.  You can track which one performs the best and then have all users land at that version of the page.  More information on experiments is found here:

Benefits of ExperimentsRequirements & Sign InThe Content Experiments Interface, and Elements of an Experiment.

I certainly can’t take the time to do an experiment right now with my website, but I would really like to take advantage of this in the future.  Some ideas to try variations on would be:

  • Headlines and headers – this is something I’m in particular need to fixing
  • Images and icons
  • Text
  • Calls to action
  • Page layout

During the second half of the week we discussed search engine optimization (SEO).  This video link gives a great overview of what SEO is, and the article “A Visual Guide to Keyword Targeting and On-Page SEO” describes how to make it happen.

I determined through reading this that the 5 best things that I can do to optimize my site for search engines are:

  • Create unique value – I need to make sure I’m not offering the same thing that a user can get somewhere else, and if it is, I need mine to be better!
  • I need to create opportunities for my site/products to be shared naturally. This might mean Pin it links or Facebook share buttons for my products.
  • I need to make my site attractive and user friendly, and make sure it loads quickly. The UX of my site not only helps with higher search rankings, but is more likely to get conversions, shares, and links, as well.
  • I need to make sure that my page is bot and crawler accessible so that search engines can find the content on my site that I want them to.
  • Optimize keywords in a user-friendly way. While they may not be the #1 part of getting traffic, they do matter, and so if I can make sure to include my keywords in my titles, headlines, body text, and URLS, without becoming to repetitive or annoying to my users, this will help my SEO.

Finally, I’m excited to have this moz.com resource to help me find out which sites are linking to mine and determine how that part of my SEO is working. I’m excited to continue to look here as my business grows.

In the second discussion board we talked about the many different ways to make SEO work for us, and I was grateful for the ideas and suggestions that came from my peers as we discussed things like networking and using Pinterest to create backlinks to improve our sites.

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The focus this week has been on cleaning up our ad campaigns and making sure that our keywords are performing for us the way that they should. We can do that by using the tools in Google AdWords to see what kind of results we are having with our ads.
Unfortunately, I’ve been unable to put the work necessary into this as I’ve been taking care of family obligations related to the death of my Grandmother this week. I’m hoping to go over all of this again next week so that I don’t waste my ad money!

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This week in class we discussed the topics of relevance, Quality Score (in Google AdWords), and how to sign-up for Google Analytics and link it to our Google Adwords account.
Obviously, we are getting ready to begin our ad campaigns, and learning about how to get the most out of them. I don’t feel ready to start spending money on advertising, but now is the time!
There are 3 main componants to a Quality Score rating on an ad- the expected clickthrough rate, ad relevance, and the landing page experience. A high quality score means that Google thinks your ad and landing page are relevant to someone who sees your ad, and the higher the score, the more likely they are to show your ad.
I found this video to be really helpful in understanding what I need to know and what I need to do next: http://www.youtube.com/watch?v=sstMxJjP4l8&feature=youtu.be
This article is also really helpful: https://support.google.com/adwords/answer/2404196?hl=en

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This week we created text ads for our Google AdWords campaign. I had actually already done this and watched most of the required videos on my own. I love that Google cares about capitalization and overuse of symbols. They want clean ads, and I love that about them.

My favorite part of this week has been looking at my classmate’s websites. I’m surprised by the number of LDS affiliated products, and I’m enjoying the variety. As much as I feel like I need to take a web design class now, I also love the variety of the websites we’ve built and that they all look so different.

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This week we discussed keywords, and what makes a good keyword for searches in AdWords. We also started creating our first campaigns.
A good keyword needs to be one that directs your intended customer to your site. An optometrist needs to make sure that his keywords for “glasses” don’t direct people shopping for beverage glasses.
It also needs to be specific enough that it will show up when someone searches for that term. If I were to use “Star Wars” as a keyword, no one would ever see my site because it would fall so far down on the list if options.
Google AdWords can give you an idea how each keyword you pick will do.

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