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Archive for July, 2017

This week was all about link building and analytics.

Link building.
We read through the article Link Building for 2017 and Beyond and then watched/read How to Prioritize Your Link Building Efforts & Opportunities.

Basically, I found these articles discouraging. They spoke a lot about the value of link building with SEO, and about how to reach out to others to help build links to your site.  I will need to create some evergreen content (I found this helpful article about that) that is shareable and find places that will be interested in my content.  Because my site isn’t a blog or text-heavy site (it is a shop), I don’t have as much pull when it comes to trying to get people to link to me.  I’m toying with the idea of adding a blog to my website, but I’m not quite sure where to direct my focus.

Later in the week we watched the 30 minute video,  Getting Started with Google Analytics and read the article Interface Navigation.  The video was full of information on using Google Analytics and was easy to follow and understand, and the article was also a good brief introduction.  I found most of the information I was looking for on my own, however. It wasn’t too hard to figure out.

I discovered that my Star Wars Inspired Bath Towels ad had a click through rate of .1%, so I’ve decided attempting to advertise for my Star Wars inspired products is in vain and not worth my time or money.

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This week we are talking about Social Media, continuing our discussion about SEO.

We began by reading the article 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish.  This is an excellent article that has far more than 5 ideas to implement.  The 5 main points, however, are to

  1. Make your content segmented, searchable, snackable, and shareable
  2. Learn to speak spider
  3. Use social media meta tags wisely
  4. Use on-page metadata wisely
  5. Use an SEO-auditing tool (they recommend Yoast)— and understand its limitations

Two ideas that I will be implementing immediately on my site are to give each of my pages an HTML title and meta description that work as an “ad” in search results, and to create descriptive image titles and alt-tags.

The next article we read was 5 Steps to Creating a Successful Social Media Strategy for 2017.  I loved it. Key points:

  1. Clearly define your goals
  2. Identify your target audience
  3. Diversify your content- users want to read, look, watch, and listen
  4. Spend money on social media advertising
  5. Think mobile- make your content mobile-friendly

Next, we watched this video on How to Measure Social Media Traffic with Google Analytics.  You can use this information to see which of your social media posts are generating clicks to your site and then use that information to create similar posts or to know which posts to boost.

We finsihed the week by watching the video How To Create A Social Media Marketing Plan For The New Year and reading the article 5 Free Social Media Marketing Tools – The Expert’s Choice (my favorite suggestion is RightTag). We also read Wikipedia’s summary on Social media marketing.

We then laid out a plan to marketing on one platform. My outline is as follows:

Steps to market my business on Instagram

  1. Create an account for my business (done!)
  2. Invite friends and family to subscribe to my feed (done!)
  3. Create a monthly plan for content
    1. Look for movie releases, holidays, celebrity birthdays to include
    2. Promote new products with links to new listings
    3. Include videos- cooking “Han Burgers” while wearing Darth Vader mask & apron, etc.
    4. Showcase the creation process with photography
    5. Include sales and coupon codes with the plan
  4. Create content – find an app that will let me schedule posts for Instagram and do batches at a time so I don’t need to constantly be creating posts.  Set time aside on my calendar to create content.
  5. Use RiteTag to add relevant hashtags to my posts, and include short links (use Bitly if necessary)
  6. Link Instagram account to business Facebook page so posts will appear in both places (done!)
  7. Monitor user reactions to post in order to determine what to promote with paid advertising on either site (Facebook or Instagram).

Our optional reading included:

How Does Social Media Affect Search Marketing?

Omniture / Adobe webcast on Facebook and Twitter marketing

Guide to Using LinkedIn for Your Job Search

 

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