Because I haven’t been able to put the time into this class that I would like to, and because I’d like to do so in the future, I’m going to try and include more class content in these posts to help me remember what I need to do in the future.
This week we began by focusing on our landing page experience. We watched and read the following:
Does Your Landing Page Seal the Deal?, Understanding Landing Page Experience and Basic Strategies for Optimizing Websites and Landing Pages. This last one has some really great ideas, however I’d need some coding help to figure a few of them out. I think my biggest problem right now is my ridiculously huge headers, meaning I need to either make new ones that encourage visitors to scroll down, or else I need to figure out a new SquareSpace template. I can check what Google thinks about my landing page experience by signing in to my Adwords account, then, on the page menu, click Keywords. In the “Status” column, I can hover over each keyword’s status to learn about its performance.
Then we learned about creating experiments in Google Analytics to make sure that our pages give the best web experience. With this tool you can create up to 10 versions of the same website and people go to your page will randomly be assigned one of them to view. You can track which one performs the best and then have all users land at that version of the page. More information on experiments is found here:
Benefits of Experiments, Requirements & Sign In, The Content Experiments Interface, and Elements of an Experiment.
I certainly can’t take the time to do an experiment right now with my website, but I would really like to take advantage of this in the future. Some ideas to try variations on would be:
- Headlines and headers – this is something I’m in particular need to fixing
- Images and icons
- Text
- Calls to action
- Page layout
During the second half of the week we discussed search engine optimization (SEO). This video link gives a great overview of what SEO is, and the article “A Visual Guide to Keyword Targeting and On-Page SEO” describes how to make it happen.
I determined through reading this that the 5 best things that I can do to optimize my site for search engines are:
- Create unique value – I need to make sure I’m not offering the same thing that a user can get somewhere else, and if it is, I need mine to be better!
- I need to create opportunities for my site/products to be shared naturally. This might mean Pin it links or Facebook share buttons for my products.
- I need to make my site attractive and user friendly, and make sure it loads quickly. The UX of my site not only helps with higher search rankings, but is more likely to get conversions, shares, and links, as well.
- I need to make sure that my page is bot and crawler accessible so that search engines can find the content on my site that I want them to.
- Optimize keywords in a user-friendly way. While they may not be the #1 part of getting traffic, they do matter, and so if I can make sure to include my keywords in my titles, headlines, body text, and URLS, without becoming to repetitive or annoying to my users, this will help my SEO.
Finally, I’m excited to have this moz.com resource to help me find out which sites are linking to mine and determine how that part of my SEO is working. I’m excited to continue to look here as my business grows.
In the second discussion board we talked about the many different ways to make SEO work for us, and I was grateful for the ideas and suggestions that came from my peers as we discussed things like networking and using Pinterest to create backlinks to improve our sites.